Eliminating Back-Office Paperwork and Automation Both Key to Customer-Centricity and Consistent Retail Performance, Says AberdeenGroup Report; New Research Report Reviews Success Tactics, Profiles Five 'High Achiever' Retailers

BOSTON--(BUSINESS WIRE)--Oct. 7, 2005--A new set of best practices is emerging to meet retailers' seemingly divergent needs to improve customer service while holding the line on payroll costs, according to "Best Practices in Customer Service and Store Performance Management," a newly published AberdeenGroup best practices research report focusing on customer service and store performance management.

The best in class drive cultural change and technology implementations to improve store performance. They do this by measuring store results more frequently and precisely, reducing the time store managers spend on administrative tasks, and understanding the keys to success of their most successful stores and departments.

"Consumers embrace retailers who go beyond talking the customer service talk to walking the walk," says Paula Rosenblum, Aberdeen's director of retail research and report author. "They appreciate a consistent in-store and cross-channel experience."

"Technology can be an enabler of customer-centricity and operational efficiency," notes Rosenblum. "Aberdeen's latest research confirms that mid-size and large retailers are reaping both improved sales and lower payroll-to-sales ratios by arming their employees with near real-time information and analytics."

"Best Practice" companies featured in this new report are Goldspeed.com, Liz Claiborne, Pilot Travel Centers, REI, and Virgin Entertainment Group. The report also reviews each of the solution providers that were instrumental in these best practice winning case studies.

Moreover, the report provides a seven-point Best Practices checklist to help retailers achieve similar results. To obtain a complimentary copy of the report, go to Aberdeen.com or follow this link: http://www.aberdeen.com/link/sponsor.asp?cid=2024

About AberdeenGroup, Inc.

Aberdeen provides fact-based research and insights focused on the technology-driven global value chain. Aberdeen's benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives and the solution providers who serve them. For more information, visit www.aberdeen.com or call 617-723-7890.

Contacts
AberdeenGroup
Paula Rosenblum, 617-854-5222
paula.rosenblum@aberdeen.com